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Pet Conditioner | Detangling & Softening

Pet Conditioner | Detangling & Softening

Regular price $103.88 USD
Regular price Sale price $103.88 USD
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Rustic Strength's commitment to toxin-free living extends to your furry family members, too! Introducing Pure Paws, our gentle, high-purity ingredient line of pet care products. With Pure Paws, Rustic Strength offers the complete healthy home solution – uncompromising quality, now for every member of the family.

Non-toxic, deep-moisturizing conditioner made with coconut oil and shea butter!
  • Safe for pets
  • Helps keep fur soft and manageable
  • Helps protect fur from damage
  • Suitable for all coat types
  • PH-Balanced

Why Condition Your Pet? | Pets are just like humans, they need conditioner after shampooing too! This conditioner helps soothe your pet's skin after a wash and protects their fur from damage. It's non irritating and helps keep their coat soft and free of matting or tangles. It also helps them stay cleaner in between washes!

Nourishing Coconut Oil and Shea Butter Complex | Both premium oils add moisture and help seal the fur's shaft. They also help reduce dryness of the skin. Coconut oil is known to be high in essential fatty acids, and contains vitamin E. Shea butter is known for its high concentration of vitamins A, E, and F, and is thought to have anti-inflammatory properties. Our PH balanced, plant-based formula is perfect for all coat types, especially those pets with sensitive skin! 

Can I use this product for my cat? | Yes! Our Pet Conditioner is feline-safe too!

Toxin + Irritant Free | Ditch the toxins and irritants found in most conditioners. Our Conditioner is hypoallergenic and completely dye-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.

Small Batch Fresh | Our conditioner is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.


Charcoal Filtered Deionized Water
Cetearyl Alcohol
Cocos Nucifera (Coconut) Oil
Butyrospermum Parkii (Shea Butter) Fruit
Cetyl Alcohol
Stearic AcidPolyquaternium 7
Polysorbate 20 * USP, food-grade, kosher quality, containing no dioxane
Glyceryl Stearate
Phenyl Propanol, Caprylyl Glycol, Decylene Glycol
Sodium Gluconate
Sodium Hydroxide
*Polysorbate 20 is USP, food grade, kosher with no dioxane **PEG-free

Scent Ingredients


Contains no essential oils or phthalate-free fragrance oils

Wild Heart (pet-safe scent)

Essential Oil & Phthalate-Free Fragrance Oil

Unlike most fragrance oils, Rustic Strength’s oils are 100% certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under California’s Prop 65 act.

Ingredient Description

Charcoal Filtered Deionized Water • High purity water

Cetearyl Alcohol • softens hair

Cocos Nucifera (Coconut) Oil
• moisturizes and seals

Butyrospermum Parkii (Shea Butter) Fruit • moisturizes

Cetyl Alcohol • softens, smooths hair

Stearic Acid • veggie-based, gives satin feel

Polyquaternium 7 • follicle conditioner. Formaldehyde-free

Polysorbate 20 *• plant-based formula stabilizer. USP, food-grade, kosher quality, containing no dioxane

Glyceryl Stearate • veggie-based, protective barrier. PEG-free

Phenyl Propanol, Caprylyl Glycol, Decylene Glycol • preservatives used sparingly, prevents bacteria from growing in container

Sodium Gluconate • helps hydrate scalp and follicles

Sodium Hydroxide • balances to pet-safe pH

*Polysorbate 20 is USP, food grade, kosher with no dioxane **PEG-free


Shake well before use. Apply a generous amount to previously washed wet fur, focusing on the mid-lengths and ends. Leave on for 2-3 minutes. Let that coconut and shea goodness soak in! For extra detangling, gently comb through fur. Rinse thoroughly with lukewarm water. Gently dry pet in a towel. Brush when dry for a soft, shiny coat. This product is 100% biodegradable, septic & greywater-safe.Keep out of eyes, ears, mouth. Avoid ingestion.

Close The Loop Program™

Earn credits towards your next order when you ship back your Rustic StrengthTM container. For us to sanitize, refill and reuse!
• Credits for returning Rustic Strength™ packaging
• $40.00 credit for every 30 Gallon or 55 Gallon Drum ( When you have 8 drums saved up, you can choose either credits or having us pay to pick up from you — if you choose us to pick up, just reach out to when you have 8. )
• $8.00 credit for every ECO-Jug
• $6.00 credit for every 5-gallon bucket
• $4.00 credit for every 2.5-gallon bag and 5-gallon cubetainer (box, bladder, and/or white cap)
• $2.00 credit for every plastic 1-gallon bottle


Return Instructions
The easiest way to return items is to use
• create a Pirate Ship account
• place items in a box - (write down the dimensions of the box)
• weight your item(s)
• address to return items-
     Rustic Strength
     403 N Oak Ave
     Mansfield, MO 65704
• create label
• place on the box and drop it at the USPS store.

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