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Affordable Effective Plant-Based Laundry Detergent | Unscented

Affordable Effective Plant-Based Laundry Detergent | Unscented

Regular price $85.96 USD
Regular price Sale price $85.96 USD
Sale Sold out
Shipping is FREE

The best value natural laundry detergent available!

• Powerful active ingredients
• Does not irritate sensitive skin
• HE safe
• Very concentrated- use half of what conventional detergents require
• Rinse water is not toxic to aquatic life
• Biodegradable

Unlike the leading “natural” brands, our laundry detergent is free from irritating and carcinogenic toxic ingredients like sodium laureth sulfate, alcohol ethoxylates, and saponified oils that leave deposits behind (potassium cocoate, olivate, oil).

• SLS, SLES Free
• Ethoxylated Alcohol-Free
• Petroleum Free
• Dioxane-Free (found in SLES, PEG)
• Paraben Free (aka Germaben)
• Phthalate Free
• Bleach Free
• Phosphate Free
• Formaldehyde-Free (aka Germaben, Germall, DEA)
• Chlorine Free
• Triclosan Free
• Dye Free

We sell bulk, wholesale supplies to refill shops, general stores, apothecaries, farmer's markets, health stores, stations, and pop-up stores.

See more in depth info in our pictures please!


Charcoal Filtered Deionized Water
(high purity water)
Sodium Coco-Sulfate
(coconut-based surfactant)
Cocamidopropyl Hydroxysultaine (coconut-based surfactant)
Cocamidopropyl Betaine
(coconut-based surfactant)
Sodium Citrate
(booster and stabilizer)
Sodium Gluconate
(binds ions)
Sodium Carbonate
(cleaning booster)
Essential Oils and/or
Phthalate-Free Fragrance Oils (scent)
Methylisothiazolinone, Benzisothiazolinone
(preservatives used sparingly, prevents bacteria from growing in container)

Scent Ingredients


Amount of Detergent to Use
1 oz light soiled / small load
2 oz active wear / medium load
4 oz heavy soiled / large load

If you have lots of bubbles in your washing machine, decrease detergent amount.
100% biodegradable.
Septic & greywater-safe.

Close The Loop Program™

Earn credits towards your next order when you ship back your Rustic StrengthTM container. For us to sanitize, refill and reuse!
• Credits for returning Rustic Strength™ packaging
• $40.00 credit for every 30 Gallon or 55 Gallon Drum ( When you have 8 drums saved up, you can choose either credits or having us pay to pick up from you — if you choose us to pick up, just reach out to when you have 8. )
• $8.00 credit for every ECO-Jug
• $6.00 credit for every 5-gallon bucket
• $4.00 credit for every 2.5-gallon bag and 5-gallon cubetainer (box, bladder, and/or white cap)
• $2.00 credit for every plastic 1-gallon bottle


Return Instructions
The easiest way to return items is to use
• create a Pirate Ship account
• place items in a box - (write down the dimensions of the box)
• weight your item(s)
• address to return items-
     Rustic Strength
     403 N Oak Ave
     Mansfield, MO 65704
• create label
• place on the box and drop it at the USPS store.

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Don't forget the Pump or Spout

Pumps and spouts are sold separate of each item to help reduce waste in your store and environment. Make sure you click here to purchase them.